2010 – the year of AR in Hungary too?

Over the past couple of years I have noticed that the first two months of the year are not that quiet than it was before. Advertisers wakes up faster agencies work with tighter deadlines in this period.

In February two companies released their augmented reality activation. Samsung designed this microsite for 3d visualization of notebooks. I personally find it very self-centered or rather autotelic but no doubt that it is truly an experience.

The other one is a global activation that has – Thank God! – it’s Hungarian leg too. These days if you visit a Benetton store, you got a nice postcard that has the code on it’s back. It’s pretty bad that the microsite is not localized (only English) but the text on the card is in Hungarian. Accordingly, as Hungarian special characters are not proper on the card I guess the card was localized centrally too. Though, why I really like this activation is that it goes beyond the product level. Check it out!

I hope these activations will be successful so advertisers may be more open to innovative channels that bring more fun into our (their consumers) life.

Picturesharing 2.0 brand experience

I don’t know how popular it was over the past couple of years on your market, but in Hungary if there was an online promotion brief, every second brand manager bought the agencies’ ‘upload your photo, vote and win’ concept. Yeah, very poor…

Even though I’m sure we will see more in 2009, the new generation of brand-related photosharing is also with us. OK, I know the two examples I raise here are not Maghiar-only ones, but I am pretty impressed that are available in Hungarian.

1.

Samsung WOW moments

There are 8 languages in total, it’s too bad that the Hungarian version has become live four days after the launch of the Hungarian online campaign start, but the Facebook api was ready. The conception is simple, the usage of social marketing and the technical solution is inspiring.

2.

Ford Fiesta brandsite

In the meantime, the new Fiesta brandsite is breathtaking. With this co-branding with Flickr, it may be positioned perfectly if wanted to be trendy. The whole conception for me is so modern for our market that I am sure it may stand out. I am not convinced though that it will be a big hit as well, but we’ll see. For a new product release, it is extraordinary. However, I haven’t seen too much online media support yet. If I’ll do something like that, I would show it to everyone. And would make the music available to download. 🙂

 

Don’t want to be unfair, it is obvious, that such products may appear online only if Hungarians adapt a central development. But keep focused on what’s happening on the market and grab the chances of creating something special. Your customers will appreciate it.

iPhone vs. Samsung i900

…sounds like a top WordPress post. But, this is not cultofmac, nor mobiletechaddicts. 😛 – As iPhone and it’s biggest Challenger was released at the same time in Hungary, it worth to have a look on their digital launch communication. Of course, both conception is about the pure product.

 

 

 

iPhone uses the distribution power of T-Mobile, Hungary’s biggest mobile SP. And it works. Some of the colleagues already have their newest toy thanks to their preorder registrations. But Samsung’s launch activation is much more interesting. They created a very simple microsite for the campaign where they promise the first 300 registered owner a guaranteed home theater system.

The method is simple. Before buying the phone, you may register on the site and then confirm your registration afterwards with all the details of buying. This is smart. However, I am not sure that the target audience of such an expensive mobile product is willing to register this way. I would love to see the results though!