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I don’t know how popular it was over the past couple of years on your market, but in Hungary if there was an online promotion brief, every second brand manager bought the agencies’ ‘upload your photo, vote and win’ concept. Yeah, very poor…

Even though I’m sure we will see more in 2009, the new generation of brand-related photosharing is also with us. OK, I know the two examples I raise here are not Maghiar-only ones, but I am pretty impressed that are available in Hungarian.

1.

samsung_wow

Samsung WOW moments

There are 8 languages in total, it’s too bad that the Hungarian version has become live four days after the launch of the Hungarian online campaign start, but the Facebook api was ready. The conception is simple, the usage of social marketing and the technical solution is inspiring.

2.

fiesta

Ford Fiesta brandsite

In the meantime, the new Fiesta brandsite is breathtaking. With this co-branding with Flickr, it may be positioned perfectly if wanted to be trendy. The whole conception for me is so modern for our market that I am sure it may stand out. I am not convinced though that it will be a big hit as well, but we’ll see. For a new product release, it is extraordinary. However, I haven’t seen too much online media support yet. If I’ll do something like that, I would show it to everyone. And would make the music available to download. 🙂

 

Don’t want to be unfair, it is obvious, that such products may appear online only if Hungarians adapt a central development. But keep focused on what’s happening on the market and grab the chances of creating something special. Your customers will appreciate it.

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