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Sponsoring the Olympic Games costs a fortune. But ones you are a sponsor, you have the privilage to place your ad next to widely consumed official content. However, there are only a few media in every country who can broadcast or provide multimedia content of the Olympic Games. And there are many many more who can create their own olympic section without using the official logo, videos, audios or pictures but can still expect a bigger traffic… and sell more ad space.

Here in Hungary the national TV and its sport portal have the rights. But of course all the leading online media players will create its olympic content. As in Europe the Football EC is the current leading sporting event, the media owners are just getting prepared to Beijing. But there is one who already started its content and get the first unofficial sponsor. I’m really curious what people think about unofficial sponsors. Because if for them it doesn’t really make any difference, then there is no worth to burn money to get the official sponsor status as you have many alternative ways to co-brand your brand with the olympic games. I know it’s cheap and have no added value, but it would be interesting to see the size of the unofficial sponsor market…