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I don’t know how such thing may happen. Really. RSS marketing is such an innovative way of advertising that the companies dare to use it may think it twice what message they may place. 12,5% of Hungarian internet users use RSS feeds in any way according to a recent study. That means if you are a medium and have a news feed you may count appr. 1/8 of your readers (of course that may vary depending on the media type but it’s good to calculate with).

If you have a creative concept and want to target those heavy internet users that are already blind enough to see your banners (or may even block any flash content) what kind of call-to-action would you choose?

Here is Bricostore Hungary’s creative:








OK, it’s rather funny. 🙂