Since 2005, we all know that the world is flat. And is becoming more and more…

Couple of days ago, I read an interesting story (sorry, in Hungarian only) about the recreated GroupM in Hungary. The new name is eMission Interactive and including the same media companies as before. Now, the interesting part is that such a group of media agencies with their media expertise claim that they can also provide campaign creative production and web development services.

For sure they didn’t hire a group of digital creative experts like: digital creative director, online art director, flash programmers and copywriters, do they? OK, they don’t have to I guess, anyway. However, I am afraid this will strengthen their ‘focusing on quantity’ approach and reputation on the market. It’s a slap on the face of the hopes of seeing great campaign creatives on the Hungarian digital media.