I just shot this banner. So professional, I wanted to show it anyway.



1. The big size cursor is a perfect attention grabber.
2. The simple direction is also perfect (Use the cover!) as you can do it normally one way.
3. The education message is the following after the user action: By this action you can save the amount of energy of cooking a dinner. – ain’t it… perfect?

I hope the advertiser will create a series of these type of engaging banners. I would be glad to get engaged and learn simple tricks of saving energy.