Since my fellow Hungarians translated Facebook to our language, I am really focused about how all the special Facebook language appears for me… and I’m enjoying it. Really. Good job!

I am also very pleased if I see a well-targeted social ad – in Hungarian. This time I show you a very-well positioned ad with a small mistake that makes it totally useless.



(For annotations please click on the video and watch it on Youtube original environment)

As you can see for yourself, they didn’t pay attention to define the click-through URL properly. Therefore the visitor is directed to the blog but may not find the content.

The good thing is that you may optimize the appearance in online campaigns anytime you find an error, somehow you cannot do in print/TV campaigns. The bad thing is that it’s Friday night and noone will take care of it until Monday.

Update: Bloggers work on the weekend too. Saturday afternoon I found the ad on Facebook working properly. That’s what I call vocation!