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	<title>MaghiarDigiCreatics: Online campaign creatives. Online branding. Online communication.</title>
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	<description>Critical insights of online campaigns and campaign creatives through Hungarian examples.</description>
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		<title>MaghiarDigiCreatics: Online campaign creatives. Online branding. Online communication.</title>
		<link>http://maghiardigicreatics.wordpress.com</link>
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		<item>
		<title>&#8216;The best or nothing&#8217;</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/07/10/the-best-or-nothing/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/07/10/the-best-or-nothing/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 23:05:38 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[Mercedes]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=611</guid>
		<description><![CDATA[Have you heard about the new global ad campaign of Mercedes-Benz? I guess the person who approved this banner hasn&#8217;t. It is on the right side of this video saying &#8216;Grand Prix Edition &#8211; for the fastest ones&#8217;. Quick animation so you may see it 3-4 times if you watch it until the end. Filed under: creative Tagged: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=611&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">MDC</media:title>
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		<title>Engagement vs. clickthroughs</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/07/09/engagement-vs-clickthroughs/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/07/09/engagement-vs-clickthroughs/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 21:30:42 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=589</guid>
		<description><![CDATA[Facebook social ads. Not easy as needs a different approach. I just found an inviting ad targeted to my profile whether I want to take a free voucher to Hungary&#8217;s one and only restaurant that has one Michelin star. I think everyone wants one. And this was not the usual spammy &#8216;you won a car/house/USD 1M/etc&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=589&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
		</media:content>

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			<media:title type="html">equilor</media:title>
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		<title>Death of banner advertising</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/05/28/death-of-banner-advertising/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/05/28/death-of-banner-advertising/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:28:44 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[banner combination]]></category>
		<category><![CDATA[videobanner]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=581</guid>
		<description><![CDATA[In Hungary, from 2007 to 2009 the share of display advertising in all online media spending has dropped with more than 15%. The average CTR of classic banner ads (skyscraper, leaderboards, double banners) is half than 2-3 years ago. New types of online ads appeared. So if you ask me: Hey MDC, Is banner advertising dying? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=581&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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		<title>Do Hungarian marketers listen to their customers?</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/05/02/do-hungarian-marketers-listen-to-their-customers/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/05/02/do-hungarian-marketers-listen-to-their-customers/#comments</comments>
		<pubDate>Sun, 02 May 2010 21:25:53 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=571</guid>
		<description><![CDATA[Maggi recently released a new TV copy &#8211; a locally created one &#8211; in which kids help their parents cooking the lunch. The emotional hook in the copy is the little boy who irritantly priggish and consciously talks improper Hungarian. Some may say it is cute though more than 30,000 people on FB joined to groups against [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=571&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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		<item>
		<title>2010 &#8211; the year of AR in Hungary too?</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/02/21/2010-the-year-of-ar-in-hungary-too/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/02/21/2010-the-year-of-ar-in-hungary-too/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 20:29:49 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Kirowski]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=564</guid>
		<description><![CDATA[Over the past couple of years I have noticed that the first two months of the year are not that quiet than it was before. Advertisers wakes up faster agencies work with tighter deadlines in this period. In February two companies released their augmented reality activation. Samsung designed this microsite for 3d visualization of notebooks. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=564&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://maghiardigicreatics.wordpress.com/2010/02/21/2010-the-year-of-ar-in-hungary-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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		<item>
		<title>A creative way to recycle a TVC on the web</title>
		<link>http://maghiardigicreatics.wordpress.com/2010/01/30/a-creative-way-to-recycle-a-tvc-on-the-web/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2010/01/30/a-creative-way-to-recycle-a-tvc-on-the-web/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:12:11 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[Djuice]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=548</guid>
		<description><![CDATA[I guess if you are over some digital projects then you know the problem of creating online campaign creatives from sources that were made for an offline (TV, print) activation. Photos from which the main character cannot be cut on a proper way, illustrations where some layers are missing but need to be animated, TVCs to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=548&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://maghiardigicreatics.wordpress.com/2010/01/30/a-creative-way-to-recycle-a-tvc-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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		<item>
		<title>Expectations for 2010</title>
		<link>http://maghiardigicreatics.wordpress.com/2009/12/27/expectations-for-2010/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2009/12/27/expectations-for-2010/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 21:00:39 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=535</guid>
		<description><![CDATA[2009: A good year for online marketers. Even though our original business plans might not have been met this year brought us more attention. Due to the shift in the marketing communication towards direct sales support, measuring results has become more important. Here in Hungary more CT-based campaigns were ordered than anytime before. Coca-Cola Hungary has created [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=535&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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	</item>
		<item>
		<title>ATL approach online</title>
		<link>http://maghiardigicreatics.wordpress.com/2009/11/01/atl-approach-online/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2009/11/01/atl-approach-online/#comments</comments>
		<pubDate>Sat, 31 Oct 2009 22:34:31 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[otp bank]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=524</guid>
		<description><![CDATA[Over the past few years I have experienced many times classic ad agencies&#8217; creative teams coming out with online execution ideas. Most of the cases the biggest problem was that they raped the ATL concept to fit into the online creative formats or their directions was just simply not executable due to technical limitations. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=524&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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	</item>
		<item>
		<title>This is how an ICON does it&#8230; at least on a small market</title>
		<link>http://maghiardigicreatics.wordpress.com/2009/10/23/this-is-how-an-icon-does-it-at-least-on-a-small-market/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2009/10/23/this-is-how-an-icon-does-it-at-least-on-a-small-market/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:53:49 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=518</guid>
		<description><![CDATA[Have you ever heard about Windows Live Agents? OK, if you haven&#8217;t and don&#8217;t wanna read a whole Wikipedia page, in one sentence: Windows Live Agents are chatbots that in different topics provide info/entertain users that want to chat with them. They look like they are AI but they aren&#8217;t. They are programmed to respond [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=518&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://maghiardigicreatics.wordpress.com/2009/10/23/this-is-how-an-icon-does-it-at-least-on-a-small-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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		<title>Interactive ad in an interstitial?</title>
		<link>http://maghiardigicreatics.wordpress.com/2009/09/22/interactive-ad-in-an-interstitial/</link>
		<comments>http://maghiardigicreatics.wordpress.com/2009/09/22/interactive-ad-in-an-interstitial/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:02:29 +0000</pubDate>
		<dc:creator>maghiardigicreatics</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[banner combination]]></category>

		<guid isPermaLink="false">http://maghiardigicreatics.wordpress.com/?p=508</guid>
		<description><![CDATA[No, it&#8217;s not an interstitial &#8211; but almost. Have you ever measured the dwell time on a social networking portal entry page? Not much, especially not if you are a frequent visitor. Your focus is on typing your password correctly &#8211; and after hitting enter that&#8217;s it, you are in and entry page is gone. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=maghiardigicreatics.wordpress.com&amp;blog=3394372&amp;post=508&amp;subd=maghiardigicreatics&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://maghiardigicreatics.wordpress.com/2009/09/22/interactive-ad-in-an-interstitial/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">MDC</media:title>
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