‘The best or nothing’

Have you heard about the new global ad campaign of Mercedes-Benz? I guess the person who approved this banner hasn’t.

It is on the right side of this video saying ‘Grand Prix Edition – for the fastest ones’. Quick animation so you may see it 3-4 times if you watch it until the end.

Engagement vs. clickthroughs

Facebook social ads. Not easy as needs a different approach. I just found an inviting ad targeted to my profile whether I want to take a free voucher to Hungary’s one and only restaurant that has one Michelin star. I think everyone wants one. And this was not the usual spammy ‘you won a car/house/USD 1M/etc’ kind of message that was translated on a very bizarre way by an online translator service, rather a nicely crafted one with good Hungarian.

  The ad doesn’t say anymore about conditions or ways of taking the opportunity or other details that help me to decide whether this is for me or no. But when I click the landing page provides the conditions that might be relevant for a very specific target audience about private financial savings.

We should all be very careful with communicating our messages on Facebook. Facebook is not about awareness it is about engagement. On Facebook you may and should target your message very consciously. Otherwise you may get CTs but no conversions. On Facebook you shouldn’t focus on CTs.