No, it’s not an interstitial – but almost. Have you ever measured the dwell time on a social networking portal entry page? Not much, especially not if you are a frequent visitor. Your focus is on typing your password correctly – and after hitting enter that’s it, you are in and entry page is gone.
Now, you may play around with the message reflecting on the only activity you do on an entry page and that may grab the visitor’s attention but placing any contextless game there is a waste of money. Lot of money. Next time, don’t just buy a very remarkable and expensive ad space, take the time and think about what you are placing there.
maghiardigicreatics
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October 4, 2009 at 10:51 pm
california max
Why do you think it is a waste of money? And please tell me and all the online mediaplanners what is the correct placement, website, format being aware of that fact noone cares about ads at all. However someone clicks, someone registers, someone buys the product online. Please use numbers when you try to say something big.
October 9, 2009 at 11:00 pm
maghiardigicreatics
Hello!
Thank you for the comment. Interstitial ads may appear for 5-8 seconds before the visitor reaches the landing page. When you use this format, you should make sure your ad will appear as soon as possible (do not use big filesize flash ads). In order to do that you may keep it as simple as it can be and place a well designed call-to-action message.
In this very post I took this gateway format after an interstitial as in 5-8 seconds an avg. visitor may type in his/her pass (as default setting e-mails appear automatically on iwiw entry page). So when you choose a format like this, you may be very focused without asking the visitor to get involved.
There are no general rules which format may be the most effective for a campaign. But here and at some other blogs listed in my blogroll you may find good and bad examples as well that may help and inspire you.
And trust me, whenever I plan and execute a campaign, I track all the indicators available to measure and optimize the online activity.
MDC
October 10, 2009 at 1:02 am
california max
Talán nem sértődsz meg, ha magyarul folytatom. könnyebb. Kíváncsi vagyok, hogy pontosan mit mérsz a kampányok során, és hogyan optimalizálod azt? Továbbra sem értelek, hogy mi alapján ítélsz, ha nem ismered a számokat. Szerinted hányan használnák ezt az eszközt, ha nem működne?Szerintem a fő kérdés a működiken van, mi számít annak vajon. De ez már egy másik sztori, ezért is tettem fel a fenti kérdéseket.
October 10, 2009 at 10:53 am
maghiardigicreatics
OK, but please note that I have readers from outside Hungary, therefore I may not able to answer you in Hungarian.
I have no problem with this creative format. You just have to make sure how you use the chosen one. Anyhow, this post and my previous reply is about this, please read it over again if you still don’t understand the point.
If you are able to link the adserver to the web traffic software, you may measure post-actions (and see what happens after the click) and real conversions.
Should you need more info on what to measure check this link:
http://href.hu/x/aa6b
or check your ad server’s definitions tab.
October 10, 2009 at 1:22 pm
california max
Yes, you are right we are not on the same wavelength. However one wee note: linking traffic software with adserver you can only measure post actions from click. A little story you worth glancing at to find out more: http://hazenjames.wordpress.com/2008/07/11/post-impression-whats-the-dealhow-to-use/
October 10, 2009 at 2:48 pm
maghiardigicreatics
Thanks for that link, it is an interesting post indeed! However since then many things changed: http://www.doubleclick.com/insight/blog/index.html.
October 11, 2009 at 12:47 pm
california max
And so what? But clicking the link the question came into my mind why analytics and dc are not linked together to measure everything? Anyway, it was a poetry question. (or I may miss that news)